11 awesome SEO reports in Google Analytics
There are lots of great tools for helping you with SEO – from researching keywords, to understanding what your competitors are doing and reporting on your website’s movement in search results. Now I’m not saying you should stop using those tools, but you absolutely need be using Google Analytics to understand what’s actually working once people find their way to your website. And you can even use Google Analytics for additional insights to tweak your SEO and content strategy.
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