Big Ideas 2021




Deep Learning
Until recently, humans programmed all software. Deep learning, a
form of artificial intelligence (AI), uses data to write software. By
“automating” the creation of software, deep learning could
turbocharge every industry.

The Re-Invention of the Data Center
In the data center, we believe accelerators, dominated by GPUs, will
become the dominant processors for new workloads, growing 21% at
an annual rate to $41 billion by 2030.

Virtual Worlds
Today, virtual worlds are independent from each other, but in the
future they could become interoperable, culminating in what
futurists have deemed ‘The Metaverse.’

Digital Wallets
Today, digital wallets are beginning to penetrate the full traditional
financial services stack, including brokerage and lending. Digital
wallets could serve as lead generation platforms for commercial
activity beyond financial products.

Bitcoin’s Fundamentals
Based on search volumes compared to 2017, bitcoin’s price increase
seems to be driven less by hype. With bitcoin appearing to gain
more trust, some companies are considering it as cash on their
balance sheets.

Electric Vehicles (EVs)
We believe the biggest downside risk to our forecast is whether
traditional automakers can transition successfully to electric and
autonomous vehicles.

Automation has the potential to shift unpaid labor to paid labor.
For example, as food services automate, they will transform food
prep, cleanup, and grocery shopping into market activities including
food delivery.

Autonomous Ride-Hailing
We believe autonomous ride-hailing will reduce the cost of mobility
to one tenth the average cost of a taxi today, spurring widespread

Drone Delivery
Lower battery costs and autonomous technology should
power aerial drones.

Orbital Aerospace
Thanks to advancements in deep learning, mobile connectivity,
sensors, 3D printing, and robotics, costs that have been
ballooning for decades are beginning to decline. As a result,
the number of satellite launches and rocket landings is

3D Printing
3D printing collapses the time between design and production,
shifts power to designers, and reduces supply chain
complexity, at a fraction of the cost of traditional manufacturing.

Long-Read Sequencing
Next-generation DNA sequencing (NGS) is the driving force behind
the genomic revolution. Though historically dominated by shortread sequencing, we believe long-read sequencing will gain share at a rapid rate.

Multi-Cancer Screening
According to ARK’s research, the convergence of
innovative technologies has pushed the cost of multi-cancer
screening down by 20-fold from $30,000 in 2015 to $1,500 today
and it should drop another 80%+ to $250 in 2025.

Cell and Gene Therapy: Generation 2
The second generation of cell and gene therapies should shift from:
• liquid to solid tumors
• autologous to allogeneic cell therapy1
• ex vivo to in vivo gene editing



Italian Travel Influencer Action Report 2020

ActionReport2020_finalrelease_rev4_pdf__pagina_1_di_27_I diversi cambi di algoritmo che regolano la visibilità dei contenuti social hanno condizionato in modo significativo i dati del 2019, generando un calo generale dell’engagement rate medio dei contenuti. Instagram cresce insieme a YouTube, Facebook tiene, Twitter perde qualcosa. I contenuti video funzionano molto bene nel travel, ma produrne di qualità richiede competenze e capacità artistiche specifiche.

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The Future Of Customer Experience

The Future of Customer Experience

The Future of Customer Experience

Since we’re living in an age where retail chains go bust by the score, the need for an optimal client experience is clearer than ever before. Modern technology offers many opportunities to enrich the experience even further, particularly since it’s developing at breakneck speed. What will client experience look like in, say, 4 years from now? Digital assistants everywhere, but the human touch retains its value – Siri and Cortana are samples of the digital assistants we know now: nice little smartphone tools that amuse us with hilarious conversations and the occasional surprising answer.

Nevertheless, digital assistants may have evolved considerably in the future. They’ll offer truly useful conversations and will assist us in making the right choices. Some web shops are experimenting with chatbots and wizards who try to offer real advice. By 2020, these systems may have matured and offer real and useful advice based on targeted open and closed questioning. They’ll also become a staple in mortar and brick shops. One good example of where we’re heading is Robot Pepper. This physical robot is able to initiate a conversation and assuming it’s designed to do so assist you in purchasing products suitable to your needs.

However their role will change. Robots will look after basic client care, while humans will remain indispensable for more advanced forms of advice that need a human touch. There are various samples of organizations that have subjected an excessively large part of their client care services to automation. In addition, well functioning self service facilities will become more important and will be indispensable by 2020. Including self service portals or active user communities where clients can ask their questions. Interactive shops increase shopping districts attractiveness – In 2020, mortar and brick stores will need to think even more about their relevance.

The great news is that technology offers countless opportunities to give a huge boost to the shopping experience. The only hurdle here’s creativity. That’s a good thing, because shopping should be sexy. Lets take for instance a sneaker store. The moment a client passes the store, he’ll get a personalized deal offer on his smartphone. The latest addition to his favored line of sneakers is available with 20 percent off, and in stock at this store. Once inside, he’ll explain to the digital assistant that he’s searching for a sneaker appropriate for a novice runner. When fitting the sneaker, beamers project walking exercises on the shop floor to test out some of its features. Lastly, the mirror can show him how different colours along with other varieties would look on him using augmented reality. Hyper individualization brings product and shopping experience closer to the consumer – Stores and brands will increasingly collect client data in 2020.

9 ways for marketers to make the most from twitter








Savvy online marketers know the power of Twitter traffic. Perhaps more than any other social media platform, twitter excels at sending users out from its biosphere, as the short format encourages posting links rather than details. Because of this, if you build a healthy number of followers, you can drive traffic to a destination site almost on demand.

However, that’s only half of the story. If your tweets engage your followers enough to promt a retweet, you can quickly reach an extended audience with viral speed. Naturally, this is an effect that any marketers would like to harness.

So how can you use Twitter most effectively to build followers, retweets and lucrative traffic?

  1. Scheduling Posting. In some ways, twitter is a victim of its success. It’s so busy that it’s hard for a single tweet to make an impression among the estimated half a bilion posts made daily. If a follower doesn’t see your tweet almost immediately, it’s likely gone from their timeline, along with the chance of them retweeting it or following any links it contains.If you have an important tweet,mpost it several times to catch readers in different time zones or with different schedules, ideally adding a tweak or two to make each post a little different. Many third-party Twitter apps such as Hootsuite make scheduling future posts easy, so you can just spend a few extra mionutes to deliver each one multiple times and substantially increase the scope for traffic and sharing.
  2. Be engaged. A retweet is in many ways an endorsement and is far more likely to happen if a Twitter user feels they know you on some level. You can build this sense of connection by engaging with your follower replying to their replies, asking for their opinions , and joining in the conversation. The more engagement you create, the more peolple will share your best posts, as they feel confortable associating them selves with your account.
  3. Makle connections by following. As digital marketer, you’re not typical Twitter user. In the real world of customers, people come and go, ramping up their usage from time to time, before getting bored or overwhelmed and backing off. If you  want a healty audience that can retweet your content, you need to be continually refreshing your followers. One simple but efficient way of doing this is to follow accounts related to your own and you’ll usually see the favor returned. To go the extra mile, also follow the followers of your competitors to announce your presence.
  4. Pin popular tweets. If one of your tweets proves popular adn receives a fair amount of retweets don’t let its future potential be lost deep in your timeline. Pin your best posts to your profile, so that whenever someone check out your details, they see tweets which have already shown themselves to be shareable.
  5. Retweet your own older tweets. Keep record of your most widely shared tweets esplecially ones with an evergreen flavor. From time to tome, it doesn’t hurt to retweet one of these older classics yourself, especially if you can tie them in with a trending topic in an unforced way.
  6. Comment on popular tweets. Diving into an irrelevant conversation for the sake of exposure isn’t a good look for any brand, but if you can add something of genuine value to a popular thread, then do so. If your contribution stands out, you have an excellent chance of the original posters retweeting or linking it, as well as picking up new followers from among the conversation participants.
  7. Mention others. The fastest way to get someone’s attentiton is to compliment them agree with them or otherwise appeal to their vanity while including their @accountname in your tweet. Subtle flattery will prompt a significant proportion of recipients to retweet or like your post, giving your exposure to their followers, while a sibstantial number will also follow your account in recognition of your attention.
  8. Tag user in images. You can achieve a similar effect by tagging other users in images you post. That gives you the adventage of being able to target up to 10 users at a time, but it’s atechnique that carries a distinct air of underhandedness if abused, so use with care.
  9. Retweet with relevance. Lasly, a straightforward way to increase value and relevance of your account is to regularly retweet posts whic your followers will find interesting. If you do an excellent job of this, you’ll be building a genuinely useful resource which will attract those looking for curated information. As an added benefit, you’ll also draw the attention of the accounts you retweet, providing another route toward incresing your followe count. For the dued-up marketer, Twitter offers far more value than merely being an arena for cute cat videos or a playground for flames wars. Building your follower count and encouraging retweets can generate impressive amounts of exposure; all it takes is approaching your activity with some thought and finesse. Are you making the most out of Twitter?
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