Big brother brands report: which companies track our personal data the most?
I diversi cambi di algoritmo che regolano la visibilità dei contenuti social hanno condizionato in modo significativo i dati del 2019, generando un calo generale dell’engagement rate medio dei contenuti. Instagram cresce insieme a YouTube, Facebook tiene, Twitter perde qualcosa. I contenuti video funzionano molto bene nel travel, ma produrne di qualità richiede competenze e capacità artistiche specifiche.
The Internet Trends report Internet_Trends_2019
Analyst and investor Mary Meeker
We believe that AI will be a force multiplier on technological progress in our increasingly digital, data-driven world. This is because everything around us today, ranging from culture to consumer products, is a product of intelligence.
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Since we’re living in an age where retail chains go bust by the score, the need for an optimal client experience is clearer than ever before. Modern technology offers many opportunities to enrich the experience even further, particularly since it’s developing at breakneck speed. What will client experience look like in, say, 4 years from now? Digital assistants everywhere, but the human touch retains its value – Siri and Cortana are samples of the digital assistants we know now: nice little smartphone tools that amuse us with hilarious conversations and the occasional surprising answer.
Nevertheless, digital assistants may have evolved considerably in the future. They’ll offer truly useful conversations and will assist us in making the right choices. Some web shops are experimenting with chatbots and wizards who try to offer real advice. By 2020, these systems may have matured and offer real and useful advice based on targeted open and closed questioning. They’ll also become a staple in mortar and brick shops. One good example of where we’re heading is Robot Pepper. This physical robot is able to initiate a conversation and assuming it’s designed to do so assist you in purchasing products suitable to your needs.
However their role will change. Robots will look after basic client care, while humans will remain indispensable for more advanced forms of advice that need a human touch. There are various samples of organizations that have subjected an excessively large part of their client care services to automation. In addition, well functioning self service facilities will become more important and will be indispensable by 2020. Including self service portals or active user communities where clients can ask their questions. Interactive shops increase shopping districts attractiveness – In 2020, mortar and brick stores will need to think even more about their relevance.
The great news is that technology offers countless opportunities to give a huge boost to the shopping experience. The only hurdle here’s creativity. That’s a good thing, because shopping should be sexy. Lets take for instance a sneaker store. The moment a client passes the store, he’ll get a personalized deal offer on his smartphone. The latest addition to his favored line of sneakers is available with 20 percent off, and in stock at this store. Once inside, he’ll explain to the digital assistant that he’s searching for a sneaker appropriate for a novice runner. When fitting the sneaker, beamers project walking exercises on the shop floor to test out some of its features. Lastly, the mirror can show him how different colours along with other varieties would look on him using augmented reality. Hyper individualization brings product and shopping experience closer to the consumer – Stores and brands will increasingly collect client data in 2020.
Savvy online marketers know the power of Twitter traffic. Perhaps more than any other social media platform, twitter excels at sending users out from its biosphere, as the short format encourages posting links rather than details. Because of this, if you build a healthy number of followers, you can drive traffic to a destination site almost on demand.
However, that’s only half of the story. If your tweets engage your followers enough to promt a retweet, you can quickly reach an extended audience with viral speed. Naturally, this is an effect that any marketers would like to harness.
So how can you use Twitter most effectively to build followers, retweets and lucrative traffic?
Every business (whether online or off) brags that superior customer service is a top priority; unfortunately, many customers would disagree. In business, the customer gets the last word and their word counts – in sales and profits.
One of the biggest myts in business is that customer service is meeting the needs of their customers or that business is hitting the bull’s eye in superior service. Surveys time and time again reveal that customers are deeply dissatisfied when it comes to customer service and that many business have not earned their loyalty.
Today’s customer is consumer-educated, informed and savvy and for some, price is not always a determinant. But, customer service is always in demand.To differentiate one’s business from another let’s meet the rising expectations of a demanding customer – let’s meet their needs and earn the sale and their loyalty.
How does business differentiate itself from the others in offering superior customer service?
It’s simple: profile your typical customer and understnd them. Then anticipate and meet their needs. It’s not rocket science – it’s just common sense.
Describe your typical customer. Put it on paper. Sometimes it helps to visualize one person, instead of a whole group of customers. Now imagine this person visiting your website, or store. Does that person spend time reading info and details? Does that person shop in certain aisles? Do they like assistant? Do they eventually buy, or not? Does tha person ask questions? What kind of questions? Does that shopper need instructions or how to’s?
How much is your average sale? How often does that customer return? Do you know what links brought that customer to your web site? Do you know what pages the customer is not visiting?
What time of the day does the customer shop?…..