“Design thinking seems to be an important way of thinking in 21st century business, but I am not sure where to begin.”
Do you agree or not? If yes, this book is a good introduction to map the overall picture of learning design thinking.
This book illustrates the key components of mastering design thinking based on author’s experience at the Institute of Design, Illinois Institute of Technology, one of the most famous Design schools in the world. The author highlights the difference between the business world and design world based on his own experience. His big transition from logical world as a ex- P&G marketers to design world and this helps non- designer how to learn design thinking with comparison to business protocol.
Today the digital edition is free! Download it!