LA NUOVA CLASSIFICA BEST GLOBAL BRANDS REDATTA DA INTERBRAND
La nuova edizione della classifica Best Global Brands redatta da Interbrand,
società inglese di riferimento su scala internazionale nell’ambito dei servizi di “brand
consultancy”. Sul podio Coca-cola, Ibm, Microsoft.
| 2008 Rank | 2007 Rank | Brand | Country of Origin | Sector | 2008 Brand Value ($m) | Change in Brand Value |
| 1 | 1 | Coca-Cola | United States | Beverages | 66,667 | 2% |
| 2 | 3 | IBM | United States | Computer Services | 59,031 | 3% |
| 3 | 2 | Microsoft | United States | Computer Software | 59,007 | 1% |
| 4 | 4 | GE | United States | Diversified | 53,086 | 3% |
| 5 | 5 | Nokia | Finland | Consumer Electronics | 35,942 | 7% |
| 6 | 6 | Toyota | Japan | Automotive | 34,05 | 6% |
| 7 | 7 | Intel | United States | Computer Hardware | 31,261 | 1% |
| 8 | 8 | McDonald’s | United States | Restaurants | 31,049 | 6% |
| 9 | 9 | Disney | United States | Media | 29,251 | 0% |
| 10 | 20 | United States | Internet Services | 25,59 | 43% | |
| 11 | 10 | Mercedes | Germany | Automotive | 25,577 | 9% |
| 12 | 12 | Hewlett-Packard | United States | Computer Hardware | 23,509 | 6% |
| 13 | 13 | BMW | Germany | Automotive | 23,298 | 8% |
| 14 | 16 | Gillette | United States | Personal Care | 22,689 | 8% |
| 15 | 15 | American | United States | Financial Services | 21,94 | 5% |
| 16 | 17 | Louis | France | Luxury | 21,602 | 6% |
| 17 | 18 | Cisco | United States | Computer Services | 21,306 | 12% |
| 18 | 14 | Marlboro | United States | Tobacco | 21,3 | 0% |
| 19 | 11 | Citi | United States | Financial Services | 20,174 | -14% |
| 20 | 19 | Honda | Japan | Automotive | 19,079 | 6% |